Ole Reissmann

Hi, I'm Ole Reissmann, a journalist who builds things. I'm the first Director of AI at SPIEGEL. Before that: podcasts, news product development, platform strategy. I write about AI and journalism and send a newsletter you might enjoy.

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Use all the tools, but own the work

Did you notice the Guardian gleefully chronicles the firing of senior journalists for making errors while using AI? Made-up quotes, plagiarized sentences, they should have known better, they knew better. Now they have to suffer. Full name and picture. Meanwhile, a broader audience comes to terms that books are sometimes written with the help of...

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Chatbait

The chatbot equivalent of clickbait: follow-up questions, unsolicited offers, and proactive DMs designed to keep users engaged rather than to help them. Where clickbait lures you into opening a link, chatbait lures you into giving up information. The term was coined after the release of GPT-5 by Lila Shroff in The Atlantic – and will...

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