“The best way to get your client’s message into the output of ChatGPT, Claude, Gemini, and the rest is by talking to journalists.” (Ben Smith, Semafor)
Posts about search
AI search is (likely) hurting publishers: “The data is really messy, and … we have no real way of differentiating … to see what is really going on. But overall, it all points to there being a problem.” (Thomas Baekdal)
“LLM grooming”: Russia automates the dissemination of misinformation by exploiting vulnerabilities in AI search. (Joseph Mann, Washington Post)
Google searches in Safari declined for the first time ever last month. Does this signal the collapse of the online ecosystem? (Casey Newton, Platformer)
Data analysis challenges Google’s AI Overviews claims, suggesting 34.5% fewer clicks.
Preparing a feast only to have it eaten by ghosts who don’t leave a tip: Wikipedia plans to regulate bot access and wants new attribution guidelines for web, apps, voice assistants, and LLMs. (Wikimedia)
SEO is shifting to crack AI search: focus on repetition and ‘answer-first’ structured content over rankings. (Threads)
SEO, but for AI search engines: Is it really that simple, optimizing for semantic search rather than keywords, just match the pattern of the search query? (Threads)
AI Search Has A Citation Problem. We Compared Eight AI Search Engines. They’re All Bad at Citing News. (Klaudia Jaźwińska and Aisvarya Chandrasekar, Columbia Journalism Review)
Business Insider’s new AI-powered search (Barbara Peng, Business Insider)
