Google’s AI summaries that appear above search results, leading—to no one’s surprise—to a massive drop in search clicks. Then there’s Google’s version of Perplexity, called AI Mode.
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“AI responses may include mistakes,” Google says at the bottom of its AI Overviews. How many? According to a startup, 1 out of 10 summaries is problematic. That’s “millions of erroneous answers every hour.” (The New York Times)
Google is rewriting news headlines in search results. “Copilot Changes: Marketing Teams at it Again.” That’s not a headline a journalist wrote. Google did. Without telling anyone. (Sean Hollister, The Verge)
Google says no: “We really don’t want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.” (Barry Schwartz, Search Engine Land)
Google is rolling out Preferred Sources globally and has unveiled new AI features as well as new partnerships with news publications. SPIEGEL is one of the partners. (Google)
Slop Evader: A search tool that will only return content created before ChatGPT’s first public release on November 30, 2022. (Tega Brain)
New paper: Which sources does ChatGPT provide in Germany when asked for the latest news? Main takeaway: Very different results depending on whether you use the customer chat interface or the API. Customers get more results from content partners, the API is more diverse or even fringe.
AI Search, Users, and News: A trove of data from LM Arena offers a glimpse into user search behavior. A few sources garnered the majority of impressions. (Nick Diakopoulos, Generative AI in the Newsroom)
Google steady but social and direct referrals are down: Chartbeat data shows traffic trends to 565 US and UK publishers since 2019 (Charlotte Tobitt, PressGazette)
“There’s no getting around the decline in traffic”: Another apocalyptic roundup on what’s happening with search. (Klaudia Jaźwińska, Columbia Journalism Review)
AI Mode has over 100 million monthly active users in the U.S. and India, says Google. (Abner Li, 9to5Google)
Generative AI models love to cite Reuters and Axios, Muck Rack study finds. Major models cite journalism in nearly half of responses that require recency. (Andrew Deck, NiemanLab)
Surprising no one, new report from The Pew Research Center says AI Overviews cause massive drop in search clicks. (Ryan Whitwam, Ars Technica)
“Own the interface, control the signal and reshape the economics”: The next browser wars are here—and AI wants the ad dollars too. (Krystal Scanlon, Digiday)
How AI Companies Turn Your Browser Into Their Business Model
OpenAI will launch a browser, Perplexity has just released Comet, and YouTubers are going full clickbait mode: "NEW AI Browser is INSANE!🤯" (Really? It's insane to chat with tabs? That word gets used pretty liberally these days, considering it's AI-bros getting excited about summarizing five YouTube videos simultaneously while doing important thought leadership. Anyhow.) The...
