BBC, FT, Guardian, Sky News, and The Telegraph are launching Spur, a coalition to set shared licensing standards for AI use of journalism. Not a collective licensing body, but wants to shape what pricing looks like. More publishers welcome. (Charlotte Tobitt, Press Gazette)
Tags standards (35)
Is the image even real? Can we verify the facts?
Those questions framed the conversation at last Thursday's AI for Media Network gathering in Hamburg. 120+ representatives from media organizations and academia met to discuss AI in verification and research. It was the first time the event was hosted at SPIEGEL-Gruppe's Hamburg offices. Gerret von Nordheim, deputy head of SPIEGEL's fact-checking department, presented our in-house...
Why authenticity labels and AI watermarks are failing: Verge reporter Jess Weatherbed explains on the Decoder podcast why media authentication standards like C2PA are going nowhere. And why watermarking AI content isn’t working either.
A Finnish newsroom’s AI rules: Helsingin Sanomat’s guidelines (Esa Mäkinen, LinkedIn)
How we use AI in our journalism (Axios)
Case Study: How the Financial Times Approaches Transparency about AI Use in News (Liz Lohn, Felix M. Simon)
The BBC wants to make its AI use transparent to users – and is coming up with a new icon: Sparkles out, nondescript, boring, unobtrusive hexagon in.
Sora Watermarker: Add the Sora watermark to any video.
The News Industry’s GenAI Cautionary Tales: Generative AI failures have shown, among other things, the value of scrutinizing outsourced work. (Clare Spencer, Generative AI in the Newsroom)
“Make sure your final work is yours”: Internal guidelines at Business Insider allow journalists to use AI to assist with writing first drafts without public disclosure–which looks like a sensible and practical solution. (Oliver Darcy, Status)
My view on labeling AI generated content
Don't. At least not when AI is only used as an auxiliary tool, say in producing an article. When a journalist has used ChatGPT to structure their notes. When an AI proofreads and suggests improvements. Whenever a journalist decides not to use AI as a shortcut, but as a tool. When a journalist remains in...
“If we only label ‘AI’, we obscure the view of the journalistic process. (…) But we stand by our journalism – whether AI was involved or not! We should convince users of that.” AI transparency in journalism: labels for a hybrid era (Katharina Schell, Reuters Institute)
Süddeutsche Zeitung’s design team spent considerable effort creating a style guide for marking AI content—complete with sparkle icons and purple gradients. (Medium)

