Who should read your book, "AI in the Newsroom" and why is it not a custom GPT but words on pages?

If you're a journalist curious about AI, or an editor or senior manager who has to lead the transformation, I hope you'll find this book useful. If you've been coding since you were 13 and already used Claude Code on day one…maybe not. (Unless you came for the bad jokes.) Why not a GPT? I guess because a book forces me to actually hold a position, not generate a new answer every time someone phrases the question differently.

What's one surprising thing AI does better than us and one thing it should never do for us?

Better: persistence without ego. AI doesn't mind doing version 47 of a summary. We humans sometimes cut corners because we're proud, or just tired.

Never: ask for forgiveness. We will make mistakes, with or without AI's help. But only you can take responsibility and apologize. We need that, always.

How did you make sure the book survives the next months or the next year?

I tried not to write a book about tools. What I wrote about instead is the structures and principles underneath — who owns the decisions, how you build trust, what happens to a newsroom culture once persistence becomes cheap. Those are the same questions in 2029 as in 2026. I hope!

"AI for research, never for a single written word", where do you stand?

It depends on what you're trying to achieve and what user need you're trying to fulfill. Updating someone on the interest rate? AI can do that faster, and maybe more concisely.

But I believe in more humans in journalism, because that's where we make a difference, connect with the audience, and build communities. Which I do believe is the future.