What's the most important question right now?

Any newsroom looking to develop and/or use AI should ask themselves whether their strategy puts them on a trajectory for human-centric or machine-centric hybridisation. Are you leveraging human capabilities in a meaningful way?

What's the most exciting use of AI in journalism?

The most exciting cases are helping journalism become more useful, not just more efficient; moving from publishing content to creating systems that help people understand the world, navigate uncertainty, and ask better questions.

“Write me 500 SEO-optimised articles”-style use cases do little for me (and to be honest, for the public that journalism is set to serve). We have a once-in-a-generation opportunity to evolve journalism, and too much of the industry is using it to automate yesterday’s internet.

What will we be shaking our heads about a year from now?

The realisation that many organisations confused “having AI tools” with “having an AI strategy.”

What future are you looking forward to?

A future where technology enables more depth rather than more noise. Less infinite content, more meaningful guidance, context, and understanding.