Martin Schori

Martin Schori is Director of AI & Innovation at Aftonbladet. Later this spring, his book "AI in the Newsroom: Everything You Need to Become Tomorrow’s Journalist" will be published in both Swedish and English.

Is there a quote that's on your mind lately?

A worn but often-quoted line about AI goes: "AI won’t take your job, but someone who knows how to use AI might."

Swedish researcher Emma Frans has come up with a better version: “AI won’t take your job, but someone who’s more fun to hang out with will.”

The same may be true for media: AI won’t replace journalism, but the media outlets that manage to build unique relationships in an AI-driven world will be the ones that survive.

What will we be shaking our heads about a year from now?

It may take longer than a year, but we'll eventually ask ourselves why we spent so much energy and time building tools that solve small, isolated problems with, frankly,  mediocre results, instead of stepping back and rethinking the newsroom from the ground up, with AI as a foundational layer.

What's a good hobby?

Boxing! I've been training for almost 15 years and there's no better way to reboot your brain — while also being in an environment with people from such different backgrounds, ages and perspectives. My club is my breathing space.