Ole Reissmann

Hi, I'm Ole Reissmann, a journalist who builds things. I'm the first Director of AI at SPIEGEL. Before that: podcasts, news product development, platform strategy. I write about AI and journalism and send a newsletter you might enjoy.

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Put AI at the beginning, not at the end

(This is my contribution to Nieman Lab's Predictions for Journalism, 2025) Many newsrooms and publishers are looking for ways to use generative AI, and they’re making one crucial mistake: They’re hoping for the one magic button. They’re hoping for AI that can quickly turn an article into a podcast, web story, or newsletter. For AI...

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