What's on your mind lately?

Investing in AI means investing in GenZ! One of the key headlines still in my head after visiting the INMA World Conference 2025 in New York in Mid-May. In addition to TikTok and other social media platforms – where these generations are spending most on their time online on, the new search modes (Google AI Overviews, Google AI Mode and the AI Chat Bots like Perplexity, Open AI etc.) force us to drastically rethink on how to present our news in the future.

Are we taking AI seriously enough?

Definitely! We have all started to realize efficiencies with the help of AI. We also understand that it will be a completely new world out there in 5-10 years with respect to how our readers’ want to consume information. But we have to find a quick and fair solution to protect our content as the foundation for our business model as publishers. Citing your Management from Spiegel “the ecosystem needs transparency, we need visibility”! I am afraid that otherwise we’ll be caught in an even bigger dilemma as we currently are with Google, Meta and Amazon (accounting for 71.7% of digital advertising revenue in Germany).