SEO agency analyzes 75k AI Overviews, finds that one-fifth cited media as sources. 31 percent came from BBC, NYT, and CNN.
- AIOs include media citations in about 20.85% of responses, with the BBC, New York Times, and CNN being the top three most cited outlets.
- Exclusive reliance on news media is extremely rare, occurring in just 0.09% of AIO responses.
- The difference in citation frequency between the most and least cited media outlets is significant, with the BBC appearing 195 times more often than the Financial Times.
