UK publishers will be able to opt out of Google’s AI Overviews, per CMA, the UK competition watchdog.
- The UK's Competition and Markets Authority has imposed a conduct requirement on Google, giving publishers the right to opt out of their content being used to power AI search features like AI Overviews, a world first under the UK's digital markets regime.
- Google must also properly attribute publisher content with clear links in AI-generated results, and publishers can opt out of content being used for AI model fine-tuning.
- Google has nine months to comply, must submit six-monthly reports, and the CMA is signaling further action on Google's search business in the coming weeks.
