The Economist built a ChatGPT app that lets users query its Trump approval rating tracker. Maybe younger audiences will discover The Economist inside ChatGPT rather than through Google. (Andrew Deck, Nieman Lab)
- The Economist launched a ChatGPT app called "The Economist - Graphs," making it the first major consumer news publication in OpenAI's app store, which opened to third-party developers in December.
- The app is limited to U.S. polling data from its Trump approval rating tracker, a deliberate choice to avoid exposing paywalled content or undercutting subscriptions.
- The goal is not traffic but brand discovery among younger audiences who now treat ChatGPT as a first stop for information rather than Google.
- Another example for a media company would be Tubi where you can discover movies and shows and play them in an iFrame.
