What's the most important question right now?

The most important question right now is not simply how to use AI, but where journalism stands when AI increasingly becomes the gateway to information.

For years, news organisations have reached the public by reporting, editing and distributing stories. But more people may soon skip search engines and news homepages altogether and ask AI directly: What happened today? What does this mean? That changes how news is discovered, framed and valued.

Having worked in television news, I see this as something much deeper than a workflow upgrade. The real challenge is how journalism preserves editorial judgement, trust and relevance in an AI-mediated information environment.

Are we taking AI seriously enough?

Not yet.

Many media organisations are already using AI for transcription, summarisation, translation and other practical tasks. But too much of the conversation still stops at efficiency.

AI is not just a newsroom tool. It is starting to reshape the routes through which people encounter information. Who gets seen, what gets surfaced, and in what context it is understood may all change. Media organisations need to treat AI not only as a productivity issue, but as a structural shift in the information environment.

What future are you looking forward to?

I’m not most excited about a future where AI simply helps us produce more content, faster. I’m looking forward to a future where journalism reaches people better — including those who may have felt distant from news until now.

At its best, journalism helps people make sense of complexity, see what matters, and notice what might otherwise remain invisible. In an AI-mediated world, that role may become even more important.

What gives me hope is the possibility that trustworthy journalism can reach more people, more naturally, without losing its public purpose.