Joanna Stern made the Wall Street Journal’s best tech videos, wrote a book and went solo, and NBC came calling before she even launched. She keeps her newsletter, her videos, her events. NBC gets a chief tech analyst. Stars have always had leverage. Most of us just aren’t stars. (Sara Fischer, Axios)
- NBC News has named Joanna Stern chief tech analyst and contributing correspondent while she retains her independent Beehiiv newsletter, New Things, and her UTA representation.
- The arrangement lets NBC buy access to Stern's expertise and audience without adding her to payroll, and lets Stern use NBC's reach and resources without surrendering her independence.
