Substack surveyed 2,000 of its publishers: Male writers embrace AI (55%), women less enthralled (38%) by the so-called productivity boost.
- AI tools are being widely adopted by Substack publishers, with 45.4% reporting usage across research, writing, and ideation workflows.
- While a majority still have reservations, AI-using publishers overwhelmingly see value, with the average willingness to pay $140/month to regain access to tools if prevented from using it.
- Substack publisher below the age of 45 are more likely to use AI.
