Peter Stuart’s AI-powered Velora Cycling runs on a custom CMS that automates everything from news discovery to pre-publish fact-checking. But the real business turns out to be licensing the tool. (Kari McMahon, A Media Operator)
- A former Cyclingnews editor quit his job to build Velora Cycling, an AI-powered cycling news site where a custom CMS handles news discovery, SEO, fact-checking, and article drafting with minimal human intervention.
- The site has only hundreds to low thousands of page views, since Google rankings depend on domain trust and backlinks, not the editor's decade of cycling journalism experience.
- The more viable business turned out to be licensing the CMS to established publishers, which now takes up 70-80% of the team's time and suggests the real product was never the publication.
