/ AI & Journalism

Sloppelgänger

An AI imitation of a real person that is not just uncanny but embarrassingly bad. Coined by writer Ingrid Burrington as a play on "doppelgänger," the term names what happens when a company builds an AI persona around someone's name and reputation without their consent, and the result is clunky and potentially career-damaging. The Grammarly...

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Chatbait

The chatbot equivalent of clickbait: follow-up questions, unsolicited offers, and proactive DMs designed to keep users engaged rather than to help them. Where clickbait lures you into opening a link, chatbait lures you into giving up information. The term was coined after the release of GPT-5 by Lila Shroff in The Atlantic – and will...

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