Three Questions with Becca Aaronson, News Product Alliance
Becca Aaronson is co-founder of the News Product Alliance.
What's the most important question right now?
How can we build future-ready news organizations that can adapt as fast as audiences and markets change? We don’t know what the future holds, but we know what happens when news organizations lag behind and allow others to define information ecosystems for our communities. We lose sustainability, trust, and quality. To sense change and keep pace, news organizations need product maturity: the ability to sense and act on what your audience actually needs, the vision to set and communicate clear goals and priorities, the culture to translate strategy into action, and the infrastructure to execute.
Where are we taking AI too seriously, and where not seriously enough?
We’re spending too much time (self included) learning to use AI for personal workflows, rather than investing in defining user-facing applications to own future relationships with our audiences. If we don’t build the platforms and tools for the next information ecosystem, others will, and they might not have the same ethical standards as journalists.
What's a good hobby to pick up?
Ceramics! I started making pots as a postpartum hobby to get out of the house, and highly recommend it to anyone who needs to practice letting go of control and accepting imperfection. You lose work at every stage of making pots; after hours of careful devotion, it will crack or slope, or you’ll just accidentally drop it on the floor. And while nothing turns out perfect, they’re all somehow beautiful in the end.