ChatGPT Ads has reached a revenue pace equivalent to $1 billion a year, OpenAI says, in less than 200 days. The release is careful to say ads are kept separate from answers, and then promises to make them more native.
- ChatGPT Ads is now live in over 40 countries, with self-serve access via Ads Manager rolling out to India, Europe, the Middle East, and North Africa starting today.
- OpenAI touts an ecommerce advertiser hitting 3x return on ad spend and a tech partner reporting over 80% new-customer traffic from ads, though these are hand-picked examples with no independent verification.
- The ad system can draw on context from a user's full ChatGPT history, not just the current conversation, depending on country and user settings, which is buried well below the trust assurances.
