What's the most important question right now?

I think the key question is no longer “How can we use AI?” but “Where can AI help us create more value for users without weakening editorial judgment, trust, and distinctiveness?”

Too much of the conversation is still about speed and output. For newsrooms, the bigger opportunity is relevance, explanation, service, and better use of human expertise.

Are we taking AI seriously enough?

Yes and no. Many media organizations are paying attention, but often in a narrow way; as a tool question, a productivity question, or a fear question.

I think AI should be taken seriously as a leadership and culture question. If you want journalists to use it well, you need psychological safety, clear guardrails, and a strong sense of where human judgment must remain central.

What future are you looking forward to?

I’m looking forward to a future where AI helps journalism become more useful, not just more efficient.

A future where newsrooms use AI to free up time for deeper reporting, stronger explanation, and better service for users, while keeping editorial responsibility where it belongs: With humans.