SEO, but for AI search engines: Is it really that simple, optimizing for semantic search rather than keywords, just match the pattern of the search query? (Threads)

AI search has had little impact on referral traffic to date, based on Comscore’s desktop user data in the U.S. (Nick Hagar, Generative AI in the Newsroom)

AI Search Has A Citation Problem. We Compared Eight AI Search Engines. They’re All Bad at Citing News. (Klaudia Jaźwińska and Aisvarya Chandrasekar, Columbia Journalism Review)

Business Insider’s new AI-powered search (Barbara Peng, Business Insider)