Ole Reissmann

About · Newsletter

THEFUTURE

When the CEO Says Don’t Trust the Product

Newsletter sent 19.11.2025 by oler

In this issue: A Ukrainian journalist talks AI workflow optimization between Russian attacks. Google’s CEO tells the BBC not to “blindly trust” AI, then launches Gemini 3 everywhere. Isabel Lerch from NDR on AI hallucinations. Plus: Building games in minutes.

Where I’ve been: There’s this thing my colleague says when journalists get too intense: “We’re not saving lives here.” Usually, he’s right.

But at the Baltic Media AI Forum in Riga, that mantra felt different: Kateryna Noshkaliuk from Ukrainian media network Rayon talked about AI tools and workflow optimization. Standard conference stuff, except for the part about Russian attacks knocking out their power.

Her talk was called “The Role of AI Technologies in Wartime.” When the Q&A started, before anyone asked anything, they thanked her. For defending Europe. For doing journalism under fire.

After a full day of examples from across the Baltics and beyond, I closed the conference talking about how media can position itself in an AI-mediated ecosystem. Great event, and huge respect to all the amazing colleagues!

What we’re talking about: Perfect timing! Google releases Gemini 3, and right before that, the BBC interviews CEO Sundar Pichai. He says what’s usually hidden in fine print: Don’t “blindly trust” AI – these models are “prone to errors.”

Wait, what? The guy whose company is about to flood the internet with more AI tools is telling us not to trust them? His solution: Use Google Search too. How convenient that Google is integrating Gemini 3 into Google Search and has launched an API to feed AI models web facts. Because nothing says “confidence in our product” like immediately suggesting you double-check it with our other product.

But enough snark—Gemini 3 is impressive. My AI colleague Rignam Wangkhang from CBC casually built a game in no time. Coding with Gemini works not just in chat or the command line, but also through a new IDE called Antigravity.

What else I’ve been reading:

AI & Journalism Links

While everyone is talking about Liquid Content, Time Magazine is launching its AI Agent, a kind of Deep Research based on its own archive.

12 lessons from news outlets on the cutting edge of AI (Jacob Granger, Journalism UK)

Palantir is providing Fox News with three AI tools: “Topic Radar” generates custom briefings for reporters, “Text Editor” reviews articles for style and readability, and “Article Insights tracks performance and suggests optimizations. (Sara Fischer, Axios)

“Shell Game” is back: Evan Ratliff’s podcast returns. The first new episode comes alongside a major Wired feature: “Sam Altman says the one-person billion-dollar company is coming. Maybe I could be that person—if only I could get my colleagues to shut up and stop lying.”

Case Study: How the Financial Times Approaches Transparency about AI Use in News (Liz Lohn, Felix M. Simon)

Swiss Tagesanzeiger reports on the business of junk content and automated pseudo-news. The journalists spoke with a junk site operator who comes from the SEO world (of course) and thinks it’s all wonderful.

And now: At Spiegel, we’ve already wrapped our annual AI Week – workshops, discussions, the works. NDR, the public broadcaster, has theirs coming up. When Isabel Lerch invited me to speak on a panel about AI’s impact on media and society, I made her a deal: I’ll show up if she does a mini-interview for the newsletter. So in this issue, meet this fantastic data journalist!

Four Questions with Isabel Lerch

A very good post from vasilenko93 on Reddit:

The Cycle Never Ends

This is THEFUTURE.

Subscribe to THEFUTURE

Get this newsletter in your inbox. For free.

The previous issue is When Curation Meets Automation, the next issue is Prompt Fast, Break Things.