Build interactive widgets for articles with AI. If it breaks in a week, no one cares. If it draws an audience, you invest. A Norwegian group of local papers turned that into policy. (Ulrike Langer, News Machines)
- Polaris Media Vest gave non-coding journalists a framework: disposable widgets for single articles, and agentic services for anything meant to last.
- Hundreds of widgets across ten local papers built with no A/B testing yet. Their bus-tracking service shows repeat engagement from the subscriber age group hardest to retain.
