Swiss Tagesanzeiger reports on the business of junk content and automated pseudo-news. Fakes were spread about one of the article’s authors. The journalists spoke with a junk site operator who comes from the SEO world (of course) and thinks it’s all wonderful.
Summary
- Dubious websites are exploiting AI to automatically create content, including defaming journalists and declaring living politicians as dead.
- Search engines are amplifying the problem by showcasing this AI-driven 'news', overwhelming fact-checkers and leaving the public increasingly misinformed.