The Media’s Pivot to AI Is Not Real and Not Going to Work: “”Where are the journalists who were formerly middling who are now pumping out incredible articles thanks to efficiencies granted by AI?” (Jason Koebler, 404 Media)
Summary
- AI is not going to save media companies, and forcing journalists to use AI is not a business model.
- The "pivot to AI" is a buzzword, not a real strategy, and it will not work.
- The only sustainable business model for journalism is to focus on quality, human-driven content that people want to read.
