“Should news publishers build for ChatGPT’s 800M users? Dug into OpenAI’s new Apps SDK documentation and the implications are fascinating.” (Florent Daudens, LinkedIn)
Summary
- The core tension: direct access to ChatGPT's 800M users, but accepting disintermediation as ChatGPT controls the voice, chrome, UI.
- Built on the Model Context Protocol, enabling logins, premium content gating, and 3 discovery paths (direct, app store, ChatGPT relevance).
- Content philosophy: snackable, concise, context-driven responses; not a place to paste full articles.
