The publishers’ guide to being gaslit by tech platforms (the AI edition) (Seb Joseph, Sara Guaglione, DigiDay)
Summary
- Google's AI claims about "more queries and higher quality clicks" ring hollow for many publishers.
- Platforms redefine success metrics and use vague language to soften the blow of declining traffic and revenue for publishers.
- Publishers must look beyond optics and press releases to understand platforms' true intentions and impact on their businesses.
