Yes to deals, payments, and control: Meredith Levien, CEO of The New York Times, talks about the Amazon-deal. She likes to think of Times journalism as “IP”, not “data”. (Adweek, soon on the Mixed Signals podcast from Semafor)
Summary
- The Times' IP play: Levien defends journalism's commercial value, eyes AI deals.
- "We're deliberate... Everything else can change": Levien on The Times' digital strategy.
- The Times' YouTube play: "If you see Ezra, we want you to think, 'I'll go buy a sub'".
