Scale back service journalism, evergreen content, and general news – instead, focus more on original investigations and on-the-ground reporting. That’s one response to AI. More trends for the year in Nic Newman’s Trend Report. (Reuters Institute)
Summary
- Pressures on journalism mount, as AI and creator economy disrupt access and trust.
- Answer engines and AI platforms threaten referral traffic, forcing publishers to rethink content strategies.
- Creator wave and the video-fication of everything challenge traditional media to be more distinctive and human.
