Google steady but social and direct referrals are down: Chartbeat data shows traffic trends to 565 US and UK publishers since 2019 (Charlotte Tobitt, PressGazette)
Summary
- Search engine traffic remains steady, but social and direct referrals are down.
- Social media's influence on publisher traffic has sharply declined in recent years.
- Reddit has seen a massive audience increase, now a top referrer to news sites.
