Google’s AI Mode could deal a devastating blow to the web’s business model. (Thomas Germain, BBC)
Summary
- Google's new AI Mode could crush the web's business model, warn experts - the AI tool may slash traffic to websites, decimating the open web as we know it.
- AI Mode is a "total reimagining of Search" - it replaces traditional results with chatbot-generated answers, upending how people find and consume online content.
- The future of the web hangs in the balance - some see an "extinction" event, others hope it'll improve discovery, but either way, the digital world is about to change forever.
