Süddeutsche Zeitung’s design team spent considerable effort creating a style guide for marking AI content—complete with sparkle icons and purple gradients. (Medium)
Summary
- They avoided flashy AI aesthetics, choosing subtle professional labeling to maintain journalistic credibility.
- Their style guide is a "living document" that evolves frequently rather than rigid fixed rules.
- Even heavily human-edited AI content is still labeled as AI-assisted for complete transparency.
