“The best way to get your client’s message into the output of ChatGPT, Claude, Gemini, and the rest is by talking to journalists.” (Ben Smith, Semafor)
Summary
- PR pros are pivoting to engage with journalists to influence AI chatbots' outputs.
- Earned media still matters, as AI models draw heavily from authoritative publications' coverage.
- PR and SEO are converging, blurring the line between marketing and journalism.
