Metrics mutate: SEO rankings and clicks out, “embedding relevance” and “chunk retrieval” in as GenAI rewrites the rules of engagement. (Duane Forrester Decodes)
Summary
- The old SEO dashboard is fading as search shifts to AI-mediated discovery.
- 12 new KPIs emerge to track content performance in the GenAI era.
- Metrics like chunk retrieval, embedding relevance, and AI attribution now matter more than clicks and rankings.
