The Brutal Economics of Liquid Content: “Only organizations with massive scale or premium brand differentiation can survive these economics.” The article? Commodified. “What if news media were to let go of the artifact as the product and productize the process instead?” (Shuwei Fang, Radically Informed)
Summary
- Value is migrating away from content, creating surprising new opportunities.
- Existing news media face a stark choice: radically innovate or risk extinction.
- Journalism needs to redefine itself from first principles, beyond the artifact.
