Google says no: “We really don’t want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.” (Barry Schwartz, Search Engine Land)
Summary
- Google says don't create bite-sized content for LLMs, it's not a long-term strategy.
- Danny Sullivan warns against crafting content specifically for Search AI - it may not pay off.
- Improve content for humans, not just LLMs - as search systems evolve, that's the way forward.
