If you’re going to discuss AI, liquid content, synthetic content, it’s best to do so surrounded by large, physical artworks. The House of Communication did not disappoint. My takeaways from Medientage München:
- An overview of the future of search by Jacqueline Hoffmann, with numerous links to new AI search engines (perhaps I’m flattered to be quoted on the same page as the Google CEO).
- A beautiful risograph-printed postcard by Katharina Köth, who used this physical artifact to present her interesting AI-supported persona check “Peek”.
- A book recommendation: Johannes Klingebiel told me about “The Shock of the Old: Technology and Global History Since 1900” by David Edgerton. His praise was so enthusiastic that I can’t help but read it asap. I reciprocated with “Frostbite” by Nicola Twilley. Yes, we’re big infrastructure nerds.
- Insights into modern brand management by Lucas von Gwinner and Dirk Von Gehlen – and a strong confidence that powerful media with a clear vision will emerge stronger from everything that’s happening right now. Their upcoming book, “Macht Marke” (Power of Brand), is going on my wish list.
- Plenty of thoughts from excellent conversations with brilliant media professionals like Sarah Stein, Wolfgang Kerler, Dennis Ballwieser, Nina Landhofer, Markus Knall, Martin Hoffmann, Till Krause, Marcus Tandler, many others. Thank you! And major FOMO, there was just so much happening. Looking forward to seeing everyone again soon! (And when you’re in Munich, of course you have to visit Google’s large engineering hub and enjoy a fantastic breakfast. Thanks, Christian Froestl!)
(This post also exists on LinkedIn)
